Sunday, August 30, 2015

12830: Ignorance Is Free At BBDO.

A MultiCultClassics visitor shared a link to an AgencySpy post reporting on BBDO creatives seeking freebies from professional illustrators for a pro-bono assignment. Pathetic? Yes. Surprising? No. After all, the BBDO Diversity Council is comprised of volunteers. And it makes you wonder if the BBDO diversity comic book also resulted from freebie requests. Then again, delegating diversity has always been an underfunded, uninterested and unconcerned effort at White advertising agencies. Hey, the staffers are too busy trying to produce work for pro-bono clients.

Saturday, August 29, 2015

12829: Nothing Fresh At Subway.

Adweek reported Subway awarded its account to BBDO. It’s just as well, since the current tagline—eat fresh—is kinda creepy in light of the Jared Fogle mess. Plus, picking a new White agency to replace the old one is hardly a fresh move.

Subway Chooses BBDO as Agency to Guide It Into the Post-Jared Era

Chain hopes to redefine itself with a new shop and executive

By Patrick Coffee

Beleaguered sandwich chain Subway has chosen BBDO as its new creative agency of record after a review. The account will be handled by the agency’s New York office.

The company announced its review earlier this summer after two big changes: the departure of chief marketing officer Tony Pace and the news that longtime brand mascot Jared Fogle was under investigation for his alleged involvement in child pornography.

As we now know, Pace was replaced by Chris Carroll, who served as svp of global marketing from 1999 to 2005 and now holds the position of chief advertising officer. The company cut all ties to Fogle after he was taken into custody and agreed to plead guilty to a variety of crimes that will land him in prison for at least five years and brand him a sex offender.

The chain wants to move beyond Fogle, who appeared in more than 300 ads, as quickly as possible after ending its relationship with Boston’s MMB, which ran the account for about a decade.

In a statement, Carroll says, “All the finalist agencies did an excellent job during the process,” adding, “Our decision came down to our confidence in the quality of the team, business orientation, strategic insights and creativity. We look forward to our new partnership with BBDO to accelerate growth for the Subway brand.”

BBDO New York president and CEO John Osborn adds, “Subway is a great brand. We are honored and thrilled to partner with them and to create a fresh narrative for the brand.”

Subway said it decided to hold a review before Fogle’s legal problems went public. Its sales totals dropped in the United States last year, marking an unusual slump for a chain that passed McDonald’s to become the world’s largest in 2011.

After relying on Fogle for 15 years, Subway has given no hints about the direction of its next campaign. It did, however, increase its media spend in 2014 from $517 million to $534 million.

According to sources, other finalists in the review were The Martin Agency, MMB and McCann Erickson.

In a further statement, Carroll thanked “valued partner for the past 12 years” MMB for its “many contributions to Subway’s success.”

The review did not affect Subway’s media agency Mediacom, its social agency 360i, or any of its international partners.

Thursday, August 27, 2015

12828: Kohler Generates Stereotypes.

This Kohler commercial is a few years old, but culturally clueless stereotypes never go out of style. Dance on, Black people!

Wednesday, August 26, 2015

12827: Chief Irrelevance Officer.

Crowdsourcing con artist and Victors & Spoils Chairman John Winsor is abandoning his Chief Innovation Officer role at Havas. It’s just as well, since innovation and Havas are two words that should never appear together in the same sentence. Ditto innovation and Winsor. MultiCultClassics has consistently recognized the pseudo thought leader as a talentless, culturally clueless asshole. The man has become so irrelevant, even Digiday didn’t bother reporting on Winsor’s latest move—only AgencySpy shat out a post. And he failed to inspire a crowd of cutting comments too.

Tuesday, August 25, 2015

12826: Humana Hearts Omnicom.

AgencySpy reported Humana chose White advertising agency BBDO as its lead creative shop, replacing White incumbent RAPP. Both agencies are within the Omnicom network. Moving from RAPP to BBDO is like upgrading from Fathom Communications to, well, any Omnicom enterprise. A client spokesperson announced, “BBDO joins fellow Omnicom Network partners and incumbent Humana agencies PHD and GMR Marketing in helping to advance the brand and the business.” Humana presents another healthy example of Corporate Cultural Collusion at work. Oh, and selecting a White advertising agency where exclusivity reigns flies in the face of the insurance company’s alleged commitment to diversity and inclusion.

Monday, August 24, 2015

12825: NATO BS.

Campaign reported NATO hired a White advertising agency and White PR firm to handle communications work across its 28 member states. Leave it to an organization comprised of members from predominately White countries to select partners where exclusivity is the norm. Oddly enough, the careers section on NATO’s website states:

NATO has a lot to offer you in multicultural work, subject-matter expertise and exposure to decision-making at the highest level of the political-military dialogue. We recruit professionals who demonstrate our core values of integrity, impartiality, loyalty, accountability and professionalism.

Apparently, “multicultural work” does not mean anything related to race and ethnicity. According to its website, “NATO’s essential purpose is to safeguard the freedom and security of its members through political and military means.” But don’t expect NATO to join the army to advance diversity in adland.

Nato appoints Engine and Agenda for comms support over next five years

By Kate Magee

Nato, the inter-governmental military alliance, has appointed Engine and Agenda to handle all its communications requirements across its 28 member states.

Engine will work with Agenda, a public affairs consultancy based in Washington DC, to provide Nato with strategic comms advice, and support on design, branding, advertising, marketing, PR, broadcast video, digital and social media.

The two agencies have signed a five-year agreement with Nato (the North Atlantic Treaty Organisation) following a competitive pitch.

Simon Peck, the group managing director of Engine UK, said: “We are excited to be working with such an illustrious and important institution, as it tackles some of the most fascinating challenges of our time.”

“This is a huge win for our team,” said Agenda founding partner Doug Turner. “This was a long and highly competitive process and we are honored to have the chance to do important work for such a storied institution, and equally pleased to be partnered with Engine on this effort.”

He added: “There is no greater challenge – and reward – than helping the Alliance deal with a new generation of security threats.”

Nato is headquartered in Brussels and was founded in 1949.

In the past, Nato has used M&C Saatchi to advise on its communications for its Allied Rapid Reaction Corps.

Sunday, August 23, 2015

12824: Weekend White Man Wrap-Up.

Campaign reported, “Publicis Groupe carves out role for Saatchi & Saatchi’s Chris Foster.” White holding companies can’t ever find a place for minorities. For White men, however, agencies will invent a totally new position.

Campaign also reported, “Guillaume Herbette to take key role at Publicis Worldwide and MSL Group.” The publication went on to state, “Arthur Sadoun, the global chief executive of Publicis Worldwide, has appointed Guillaume Herbette to be one of his key lieutenants.” Frenchmen Henchmen are usually White men.